Ethics and Corporate Responsibilities is a one-credit core course for first-year MBA students at Tsinghua SEM. It aims to help students gain a basic understanding in:
(1) the ubiquity of ethical challenges;
(2) ethical considerations as one of the most important and indispensable dimensions in decision making;
(3) to whom we should be responsible for and what responsibilities a person and an entity should bear for the well-being of the whole society; and
(4) alignment of conducts with corporate responsibilities.
The course is taught primarily by case method with various activities and a number of recommended readings. It requires one’s active and sincere participation in class discussions and activities. One will be able to understand ethical challenges when decisions or choices have to be made in one’s daily lives as well as in business practices. One will also be able to reflect on one’s seemingly reasonable claims and imbedded value systems, realizing possible consequences or impacts one’s.
More and more people realize that technical skills alone are not enough for career success. The ability to communicate effectively and efficiently and to understand and lead others successfully is crucial for individuals and their organizations. Hence, communication ability becomes one of the most desirable qualities by MBA graduate recruiters.
This course is one of the required courses aiming at helping you enhance and improve your communication skills. The following course outline is developed based on the course entitled “Communication for Managers” and “Advanced Managerial Communication” at MIT Sloan, modified in accordance with the Chinese context. The course is practice-oriented and the class language is English. It will cover communication strategy, communicating as a manager, business writing, and presentation skills.
This is an introductory marketing course for MBA students. Upon completion of this course, you
will be able to:
1) Develop your marketing strategies – select your target market by analyzing the 3 C’s
(Customer, Company, Competitor).
2) Optimize your marketing tactics – implement your marketing strategies by choosing the
4 P’s (Product, Place, Promotion, and Price).
3) Design the marketing strategies and tactics for a product of your choosing.
This course explores both marketing theory and practice. The lecture sessions introduce proven
techniques to solve marketing problems, the case sessions illustrate the application of these techniques in various industries, while the practice sessions provide an opportunity for you to develop and present your own marketing plan.
Operations Management studies the processes in which inputs (including materials, labor, capital and information) are transformed into products and services which customers are willing and able to pay for. These processes can be managed well or poorly. Knowledge introduced in this course will help one understand the reasons for both. This course provides an introduction to the concepts and analytic methods that will be useful in understanding the management of a firm's operations and aims to: (1) familiarize one with the problems and issues that operations managers experience, and (2) provide one with language, concepts, insights and tools to deal with these issues in order to gain competitive advantage through operations.
One will be able to see how different business strategies require different business processes, and how different operational capabilities allow and support different strategies to gain competitive advantage. A process view of operations will be used to analyze different key operational dimensions such capacity management, flow (cycle) time management, project management, quality management, and logistics and supply chain management. We will also explore recent developments in operation management, including as lean manufacturing, just-in-time operations, and e-Business in operations.