MIT Sloan Module
As a flagship course of the Global MBA Program, MIT Sloan Module has been successfully held since 2014, which has been very well received by the Global MBA students. The Sloan Module is an oversea module exclusive for GMBA students. 50 Global MBA students each year will travel to Boston to have MIT signature lectures at MIT Sloan and well planned company visits in Cambridge.
As for now, more than 218 sponsoring companies with 334 projects have engaged in this project. And for the year of 2018-2019, students are working on 20 projects from 20 companies.
MIT Courses - Entrepreneurial Strategy Modules I II III
It is a 4-credit course, instructed by Professor GAO Xudong and two prominent Professors from MIT Sloan School of Management, professor Scott Stern and professor Pierre Azoulay. Being one highly praised course among MBA students, it consists of three modules. The course is structured to provide a deep understanding of the core strategic challenges facing start-up innovators, and a synthetic framework for the development and implementation of entrepreneurial strategy in dynamic environments, and the ability to scale those ventures over time. A central theme of the course is that, to achieve competitive advantage, ideas-based entrepreneurs must balance the process of experimentation and learning inherent to entrepreneurship with the selection and implementation of a strategy that establishes competitive advantage. The course identifies the types of choices that entrepreneurs must make to take advantage of a novel opportunity and the logic of particular strategic commitments and positions that allow entrepreneurs to establish competitive advantage.
Module II will contain Company visits. Each student, being part of a group, will have an opportunity to visit companies, ranging from startups to more mature enterprises in China. By interviewing the founders of the companies, each group will prepare a final presentation on the company visit.
This course explores both marketing theory and practice. The lecture sessions introduce proven techniques to solve marketing problems, the case sessions illustrate the application of these techniques in various industries, while the practice sessions provide an opportunity for students to develop and present their own marketing plan. Upon completion of this course, students will be able to develop their own marketing strategies – select your target market by analyzing the 3 C’s (Customer, Company, Competitor), Optimize their marketing tactics – implement your marketing strategies by choosing the 4 P’s (Product, Place, Promotion, and Price), and design the marketing strategies and tactics for a product of your choosing.
Prof. Jake Cohen's Lectures on Capital Markets and Mergers & Acquisitions in 2019.
This lecture session is one of the most high-ranked lectures. It focused on the capital markets players and their primary objective. It discusses the concept of Market Value Added (MVA) and examine the performance of various companies. Thereafter, the lecture will delve into understanding financial statements (Balance Sheets and Income Statement) and perform basic ratio analysis.