Written by TU Dongmei/Revised by Eric LIAO/Edited by Ren Fei
The practice study method of Tsinghua SEM has new breakthrough
On the afternoon of January 16, 2008, the 2008 Tsinghua SEM-MIT Sloan MBA China Lab project formally kicked off in the Shunde multi-function hall. Representatives from Science Park and the related enterprises, Executive Director of Tsinghua MBA Programs MAO Donghui, Associate Professor YANG Delin, Assistaant Director of international MBA program XIE Qihong, PR manager of MBA programs REN Fei and MBA representatives joined in attendance to kick off the new project.
China Lab is an exceptional new program, combining traditional classroom learning with intensive real-world experience. Teams in similar programs at MIT Sloan and Tsinghua will have a chance to work on internationalization strategies, new market entry analysis, capital-raising (domestic and foreign) strategies, marketing analysis, pricing research, product development, commercialization of technology, competitive landscape assessment, customer relationship strategies, or a number of other concerns. Two MIT Sloan MBAs and two to three Tsinghua international MBAs will compose the China Lab teams. Student teams will work on a mini-consulting project for essentially a two-month period. They will meet on the MIT Sloan campus in the United States, talking with their companies by phone and email, and fixing scope and deliverables.
For the first ever China Lab, the three selected partner companies will be ChineseAll, UNISITS Technology Co. Ltd., Optimization Petroleum Technologies, Inc.
MAO Donghui acknowledged, with kicking off of the China Lab project, it has also signified that the practice study method of Tsinghua SEM has a new breakthrough.
Associate Professor YANG Delin said MBA education is a practical education indeed, only by practice can students master what they have learnt and China Lab is such a good practice opportunity for the students to use their knowledge learnt in the classroom. On the other hand, the project also provided opportunity for the enterprises to solve problems they have met in the growth process. So China Lab is in fact a win-win program.
Rooted in China and facing the world, as Tsinghua SEM is positioned, the purpose of Tsinghua international MBA is to cultivate the management professionals with global vision, leadership, innovation, entrepreneurship and commercial moral, to master the systematic management knowledge and skills, who will contribute significantly to the country and the world’s economy development.
In the kick-off ceremony, Tsinghua SEM awarded certificates of cooperation to the related enterprises. Representatives from the participating companies said they would provide all possible help to the students and they would like to set up long-term relationships with Tsinghua SEM through this program.
MAO Donghui introduced that for the last ten years, MIT Sloan and Tsinghua SEM have already established an intimate relationship, which involved the international MBA program, the training of teaching faculty, research work and the communication and practice activities of students. Now with the efforts of both sides, the cooperation between Sloan and SEM has new progress, which is the SEM-Sloan MBA China Lab project.
She was especially thankful to the support of Tsinghua Science Park and expressed her enthusiasm about establishing a firm foundation for stable and continuous cooperation between SEM and the Science Park.
In the end, Xiao Shan, student of 2006 International MBA Program, representing the 8 participating Tsinghua students and said they would cherish the opportunity greatly and apply what they have learnt to the operation of the companies, and then develop high quality business solutions for the participating enterprises.
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