In the afternoon of Nov.3, 2011, led by Ms. Bao Jing and Ms. Wang Xu of MBA Education Center, a group of 20 MBA students of grade 2011 walked into ADFAITH Management Consulting Co., Ltd. to participate in the extra-curriculum activity of “New Knowledge Classroom”. Mr. Cheng Peng, one of the partners and vice president of the company as well as Tsinghua MBA schoolmate of grade 2002, shared with everybody brilliant contents such as the definition of consulting, the development of this industry, the business and management modes of ADFAITH and the key abilities required of excellent consultants.
As Tsinghua MBA schoolmate and combined with his personal experience, Mr. Cheng shared with MBA students 3 abilities necessary for excellent consultants: logical thinking, communication ability and discernment. Since consulting service usually involved emergent management problems of enterprises, it carried the characteristics of “soft, urgent, difficult” and posed much challenge for consultants. As far as Mr. Cheng was concerned, consulting service was tiring and charming, the revenues in the long run would be higher than short-term profits and the social value was above personal value. The consulting industry brought success, self-development and freedom, where lay the charm of this vocation.
Through such visit and exchange, MBA students had a relatively rich knowledge and deep understanding of the consulting industry with a reference for professional transition.
Combined with the need of students, the extra-curriculum activity of Tsinghua MBA “New Knowledge Classroom” was one of a series of activities promoted by Student Affairs Department of MBA Education Center since the Spring of 2011. The objective was to increase the chances for students’ extra-curriculum learning and practices, enable the students to make sufficient use of resources in Tsinghua University and help them understand cross-industry and cross-domain knowledge as well as the management experience and successful cases of related enterprises.
Attached: Introduction of ADFAITH
ADFAITH Management Consulting Co., Ltd. was founded in 1992 with the previous company name as “SinoTrust”. “ADFAITH”carries the connotation “Correct Strategy and Critical Decision”, meaning to provide critical strategies and decisions related to company survival and development as well as solving complicated management problems through intellectual services for clients. The company’s business covers strategies, human resources, brand marketing, process information, book management, educational training, risk management, market research, entrepreneurship investment and private placement, etc. At present, the number of employees has surpassed 1,200.