On March 3rd, about 30 MBAs from INSEAD came to Tsinghua SEM and spent one day here with 21 MBAs from our MBA Programs to hold a joint case study competition. The Disney’s entry into China was used as the business case for the competition. Contestants were divided into groups to compete and try to work out a proposal for Disney instructed by Prof. Steven White from INSEAD.

After competition, the participating students from both sides told us how much they valued this joint study opportunity and they learned a lot from this cross-culture communication. Prof. Steven White from INSEAD also showed his great appreciation to our coordinator and students from both sides for their proactive involvements and valuable input to make this join case study a successful session.

The main goals and purpose of the competition is to provide MBA students of both schools an opportunity to share their culture, lifestyles and past experience. It is a good opportunity for our MBA students to compete against elite students from a top business school in Europe, which also provides an excellent platform for students to exchange ideas and experiences and to learn more about the economic environment in China.