Yutong
Gu, GMBA Class of 2017
The Donald P. Jacobs
Center, affectionately known to students as “The Jake,” where most Kellogg
classes are held.
One of the great
opportunities offered by the Tsinghua-MIT GMBA program is the chance to participate
in a semester of exchange abroad at reputable business schools around the
world. I was fortunate enough to secure an exchange spot at Northwestern
University’s Kellogg School of Management, where I enjoyed a fruitful learning
experience.
Northwestern
University Campus
Northwestern University
is located in the town of Evanston, about 20 kilometers north of downtown
Chicago, in the U.S. state of Illinois. The university campus is situated along
the picturesque shores of Lake Michigan and surrounded mostly by residential
suburbs. The town center of Evanston is just beside the campus, where there are
numerous restaurants and shops to satisfy daily needs of local students and
residents.
The Kellogg School of
Management is widely considered to be one of the top business schools in the world
and belongs to the so-called “M7” group of elite MBA programs. With a yearly
intake of more than 700 full-time students, Kellogg is known for its emphasis
on teamwork and collaborative spirit. Kellogg’s strength lies in its marketing
and strategy specializations; hence, it is well-positioned to attract top
consulting companies as well as multinationals seeking talents to fill key
corporate strategy, general management, and marketing positions.
Kellogg MBA students
take the majority of their classes at the Donald P. Jacobs Center, also known
as “The Jake.” The student dormitory for the MBA program, the McManus Building,
is a 10-minute walk from The Jake and only houses Kellogg students and their
families. The bustling city of Chicago is a mere hour away from the university
campus, allowing Kellogg students to enjoy both the experience of a college town
and the hustle and bustle of city life.
The
Exchange Curriculum
One semester at Kellogg
is relatively short, with 10 weeks of classes and two weeks for exams. The fall
semester usually begins in mid-September and ends in mid-December. After
arriving at Evanston, the first school event that greeted me was the
orientation for MBA exchange students. More than 40 exchange students from top
business schools across the world, including LBS, CEIBS, HKUST, and INSEAD, had
our initial meeting in a classroom at The Jake. After a round of ice-breakers, the
exchange program director spent a few hours explaining to us how to best enjoy our
time at Kellogg.
It was a whirlwind
semester at Kellogg, given the fast-paced classes and large workload crammed
into the short three-month window. I spent the first week auditing different
classes and finalizing my enrolled courses. I was especially impressed by the
quality of teaching, as the professors in every single class were highly
engaging and exhibited a deep understanding of the subject matter.
In Brand Management
class, I learned about how to establish and maintain a successful brand, both
in terms of the theoretical framework of analysis for marketing and through
real-life case studies of successful brands. The most rewarding class for me was
Financial Decisions, which is the most popular finance course in the school,
taught by a Distinguished Professor of Finance. He was able to simplify many
difficult and complex topics. The class taught me about building financial models
and using them to make investment decisions, which was very helpful since I was
planning on pursuing a career in the investing field.
Interaction
with Kellogg and Exchange Students
In all my classes, I had
the opportunity to form study groups with the Kellogg MBA students, and their
reputation for good teamwork was evidenced in our interactions. All the
students I worked with were very friendly, collaborative, and eager to
contribute. In addition, the exchange students were naturally very friendly. Particularly,
there were about a dozen Chinese exchange students, and we organized a hotpot
gathering to get to know each other better. The experience was made all the
better by the friendships forged throughout the semester, which I believe are
lifelong ones.
Co-Curricular
Activities
Given that Kellogg has one
of the largest MBA programs in America, a multitude of events, including
company seminars, networking events, and talks on a wide range of topics, were
organized by the variety of clubs on campus. I may even have learned as much
from these seminars as I did in classes.
One of the seminar
series I joined was called “Lunch and Learn,” where Kellogg alumni from famous
companies would come to explain their daily job responsibilities and share
their work challenges as a case study, and free lunch (usually pizza) would be
provided for all the attending students. The “Lunch and Learn” seminar provided
many insights into different job functions in ways not usually taught in
classes.
Parties were also a
common occurrence at the large common area of McManus. One popular social event
was “Thank God It’s Friday,” where Kellogg students came together on Friday
evenings to unwind and catch up.
After the first snowfall
of the winter at Evanston, I finished all my exams and left town, parting with
all the new friends and the campus of which I had grown extremely fond. The
time spent in Evanston this winter was invaluable, giving me a new first-hand
learning experience at a world-class institution in the U.S., meeting people
from all walks of life, and broadening my horizons beyond China.