Tremendous potential lies in creating positive social or environmental change by leveraging on business. This potentialis waiting to be tapped with breakthrough and bold ideas. Tsinghua CSR Competition seeks innovative CSR ideas to use the power of business to change the world.
Tsinghua CSR Competition
The face of corporate social responsibility (“CSR”) is changing. Public calls for socially responsible behaviors from corporations are on the rise. Governments are urging companies to be more transparent about their CSR actions. Companies are exploring how to execute CSR in strategic ways.
In the first-ever Tsinghua CSR Competition, three companies (“Partner Companies”) are seeking great ideas that they could implement as part of their CSR strategies to solve real-life problems. The Competition therefore aims not only to enhance participants’ knowledge of CSR, but also to equip participants with knowledge and skills that could be used to make a positive impact within their communities.
The Competition is proudly organized by Tsinghua Net Impact, a student organization of the School of Economics and Management, Tsinghua University that aims to cultivate a new generation of leaders who use careers to work for good in their workplaces and the world.
The Task
The Competition seeks to find innovative ideas for strategic CSR solutions. Teams will be given a specific challenge that our Partner Companies want to solve through a CSR initiative. Teams will analyze implications of the challenge on the company and develop a
CSR initiative that would produce the greatest overall impact to the company and society.
This year's Partner Companies are CJ Corporation, China Talent Group, and Taliworks Corporation. Students will analyze pressing challenges that the companies want to address through CSR, including conditions of migrant communities and people with varying disabilities, talent shortage and environmental sustainability.
Teams will receive training on CSR methodologies and skills by established consultancy companies Syntao Co., Ltd, BSR and RuderFinn, Inc. Following the training, teams will submit a written report with breakthrough CSR solutions for the Partner Companies.
Altogether six teams with the most compelling and innovative ideas will advance to the final where each team will be given the opportunity to present their ideas to a panel of executive judges. One winning team will win the title of Grand Champion.
Why Compete?
The Tsinghua CSR Competition is the first-ever CSR competition in Tsinghua University. This is a golden opportunity for participants to use their analytical and strategic thinking skills to solve social and environmental issues, in collaboration with the Partner
Companies, through innovative CSR solutions.
Participants will stand a chance to win prizes and the following opportunities:
Grand prize of RMB15,000, 1st Runner up and 2nd Runner up prizes are RMB8,000 and RMB5,000 respectively.
Finalists stand a chance to be invited for interviews for internships by our partners (availability and timing of internship varies according to company requirements).
Selected participating teams will be invited to attend a full-day, comprehensive training session conducted by established consultancy firms to learn about CSR analytical tools, and effective communication and presentation skills. Participants will be able to compete at their best level and make the maximum impact on the judges.
Selected participating teams will have a chance to network with the partner and supporting organizations, and other participants of the Competition at the training session and Final Round.
Training Sessions
The objective of the training is to provide teams with a fundamental understanding of CSR, and to equip teams with analytical tools and frameworks, and presentation skills that will help them excel in the Competition. The training content will comprise the following:
Session One: Fundamentals of CSR by Syntao, Co. Ltd
This session aims to provide participants with an understanding of CSR, its basic principles, its drivers and contemporary trends.
· Worldwide trends of CSR
· Why CSR means competitiveness
· Best practices of great companies
Session Two: CSR Strategy Tools and Frameworks by BSR
This session provides participants with a practical guide to CSR tools to design CSR initiatives aligned with a company’s business and strategic objectives.
· CSR tool, case study, application I
Understanding and assessing societal trends and stakeholder expectations
· CSR tool, case study, application II
- Prioritizing sustainability issues
· CSR tool, case study, application III
- Measuring sustainability impacts/ROI
Session Three: SMART CSR Communication and Presentation Skills by Ruder Finn
The SMART CSR communication training will help the audience better understand the skills of CSR communication. One of the key aspects of good CSR practices involves effective and transparent communication channels with internal and external stakeholders. The purpose of this course is to present establishing an appropriate communication strategy that helps identify proper communication tools and confirms that the right information is collected and disseminated.
This course also seeks to equip participants with presentation skills to present in a clear, compelling and logical fashion. Topics cover how to achieve a clear and logical presentation structure, and how to present effectively and engage the audience.
Schedule of Events
The key milestones of the Competition are set out below. The training session and the Final will be held in Tsinghua University School of Economics and Management. Please note that the timelines may be subject to change, in which case, participants will be notified about any changes in a timely manner.
Registration Opens: 22 October 2012
Registration Closes: 2 November 2012
Results of Team and Company Selection: 5 November 2012
Training Session: 10 November 2012
Report Submission Deadline: 19 November 2012
First Round Results Announcement: 26 November 2012
Final Round: December 2012; date to be determined
Application Process
Applying for the Tsinghua CSR Competition is easy and consists of three simple steps:
Step 1: Form a team comprising a minimum of 3 students and a maximum of 4 students.
Step 2: Select the company and its specified challenge that interests your team.
Step 3: Fill in the Application Form provided by Tsinghua Net Impact.
Participant requirements (1) Currently enrolled in a university in China (2) Submit a copy of their resume (3) Answer a short question about what CSR means to the team. Application forms will be reviewed and selected teams will be notified by email.
Requirements
First Round
Teams will select a company and respective challenge of their choice. Circumstances may necessitate allocation of a different company for analysis than the first choice. For that reason participants are required to fill their 1st, 2nd and 3rd choices for their selected company. No guarantees on allocation of 1st choice companies are provided.
Teams shall submit a written report analyzing the implications of the specified challenge on the company and recommend a CSR initiative that the company could implement that would create a positive social or environmental impact and economic return aligned with the company’s business objectives.
Teams may refer to a company write-up which will be provided after each team is allocated the selected company, and other publicly available information as reference. The summary provided by the company would include key information regarding its mission, values, key businesses, and some existing CSR initiatives.
Reports should not exceed the maximum of 15 pages (double spaced) with font size 12 and may be submitted in English or Chinese. The reports should cover the following aspects:
1. Analysis of implication of specified challenge on company
2. Recommended CSR initiative
3. Rationale and impact
4. Implementation
Please note that reports should be clear and concise and focus on valuable insights and analysis. Excessive background information should be avoided and diagrams used only if it adds value to the analysis.
Final Round
Six teams (two teams for each company) that advance to the Final Round will have an opportunity to revise their written reports as well as to present their key analysis and recommendations via a PowerPoint Presentation to a panel of judges. Teams may present in English or Chinese.
Teams will be allowed to present for a maximum of 10 minutes. An additional 5 minutes will be allocated for a question and answer session. The PowerPoint Presentation should not exceed 10 slides (excluding the cover page).
Three teams (one team for each company) will be awarded the titles of Grand Champion, 1st Runner up and 2nd Runner up.
Corporate Sponsors and Issue for Analysis
CJ Corporation 希杰集团 (http://www.cjchina.net/)
Headquartered in South Korea, CJ Corporation is South Korea’s largest food manufacturer. The Company’s main businesses are in the sectors of Food & Food
Services; Entertainment & Media; Home shopping & Logistics; and Bio Pharmaceuticals. CJ Corporation is listed on the Korea Stock Exchange.
The Challenge: While China is undergoing rapid urbanization and cities are burgeoning as a result, there are vulnerable groups in cities such as migrant communities in particular migrant children who face certain challenges including nutrition, hygiene, access to healthcare and education.
CJ Corporation aims to help create a happier and healthier society including enriching and improving the lives of the underprivileged and vulnerable groups in order to achieve collective progress and development. What can be done and how to address the challenges faced by migrant communities and their children?
China Talent Group 易才集团 (http://www.ctghr.com/)
China Talent Group is a leading outsourcing services provider in human resources and business processes in China with branches and offices in hundreds of cities covering almost 300 cities all over China. CTG services over 10,000 corporate clients to date including established Chinese companies and Fortune 500 companies.
The Challenge: Many people live with varying disabilities in China today. Access to vocational training, rehabilitation services and equal access to educational, healthcare and other social welfare services remain a challenge for the disabled. In addition, disabled persons could face discrimination in society and bear the stress of being a financial burden on their families.
China Talent Group recognizes that employment is one of the key factors for the survival and development of people with varying disabilities. What can China Talent
Group do to address the challenge of employment of the disabled and how?
Taliworks Corporation 达力集团公司
Taliworks Corporation is a listed company on the Malaysia Main Board of the Kuala Lumpur Stock Exchange engaged in the principal activities of water management, waste management segment and toll operations and highway management in Malaysia. Taliworks’ investment and development in China is focused in Ningxia, Yinchuan City. The Group also has projects in Tianjin, Sichuan, Shenzhen, Shanghai and other places.
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